Will it rise from the dead…


…or is this another a weak attempt? Time will show but as I feel a need to have a space dedicated to my job as a food photographer it would be stupid not to use this blog which I have neglected in the worst of ways. I suppose it has to do with my general decline in the blogging sector, I don’t blog much over on my food blog either but I do blog every week on the creative collaboration blog Plated Stories where I photograph and writer Jamie Schler writes every week on a different theme. We have been doing it for almost a year and half by now and it is still really fun although challenging, to produce a set of photos every week come rain, come sun, come work or no work. I think we can say it has had a certain success too, this year Plated Stories won a IACP Digital Media Award for the photography and it was a finalist in the Best Writing category of the Saveur Best Food Blogs Awards. But the best thing about it is to work with Jamie and having total freedom to shoot whatever I want, in the style I want as long as it is within the given theme!

OK, so now I have started, I will be back with updates, new and old about what I have been up to in this last year and a half!


all job no blog

Yesterday I came back from Milan after four intense days of work. I’m doing the the impact photos for two Christmas catalogues for a major food chain here in Italy, Esselunga, and this was just the start, I will be going up and down for another three weeks.

Sometimes you just have to go on intuition which was exactly was I did when I had to hire a photo studio in Milan, surfing on the net, I found a fantastic studio, Cantina Bovisa and after having talked with one of the owners on the phone I went for it and I do not regret it, it’s a great space and great people-I couldn’t ask for more could I?

We have been working something like 10 hours a day, me and the people concerned from the ad agency Armando Testa to shoot half of the photos needed for the first catalogue, next week we are doing the rest, then we start on the second catalogue which deals more directly with food and where I will have the help of a food stylist.

Leaving you with some photos from the studio

A new start

A new start here, I have changed the name because I intend to use this blog to write about my job as a photographer. There will be photos, links to things that I find interesting, inspiring and beautiful; I will write about whatever I need to write about that is connected to photography and that interests me or occupies my mind at the moment. The blog is closely connected to my portfolio site which is the heart of what I do.

Still searching……


…for that blog voice. There are so many things that I feel that I could and would like to write about here but I am more used to express myself through my photos than to talk about photography.
The five days in Sweden have worked wonders for my, then, low energy level and the fact I have an exhibition to work towards inspires me a lot. I will even take my portfolio and make some visits to potential exhibition venues here in Pistoia because this has given me a new self-confidence I never expected. And even will to promote myself. But first of all I have to start working seriously on a project proposed to me by the Italian artist Giovanni Scafuro who wants to make a combined exhibition/dinner with his forks and my recipes and photos. It is supposed to be an itinerant thing, beginning in Milan and then moving over the country. Quite interesting I think, don’t you?

Blog voice


I am what I would call an experienced blogger, I have two others that I keep up on a more or less ( a bit more on the less side in this period) daily basis so I shouldn’t have any problems with keeping this as well, more than lack of time maybe but still, I realize that it really is difficult for me to find my own voice here, I still feel very self conscious about what I post and I realize that I need to write more often and think less about what I write about. I hate it when I get too self conscious, it is just so boring and it limits my possibilities of having a good time. 

News from the exhibition front: I mastered my demons and phoned the guy who has the gallery/ café to finally get the info I need and he was so positive and nice that I just cannot understand why I have to build up all that stupid stuff about people. I have also been corresponding with a most generous and delightful, not to say talented photographer called Frank Watson (you can see his photos here) about pricing my photos and that has really been helpful. An Italian artist has contacted me about a possible collaboration so right now I cannot but say that things are going my way. Let’s hope my big food project also takes off, that the wheel of Fortuna isn’t on the down turn already but I am hopeful.

Bad bad girl

I have had a stint of computer and camera aversion lately, I can’t say that I am particularly cured but at least I have shot some new photos. And that’s a step forward.


It is normal to feel uninspired now and then I would say but I am not used to not feel like taking photos. Or rather, not seeing photos when I see the world around me. Sometimes I have to disconnect that seeing thing because it annoys me and prevents me from relaxing. But that’s not the problem right now, quite the opposite…

Anyway, I have to start working on the exhibition now when it has been confirmed, first thing is to book the ticket to Sweden, then start working on the photos and things concerning them. Being my first photo exhibition, here are so many aspects I never really thought about and that keep popping up in my mind. Anyway, the 9th of september is the opening night so I don’t have that much time left.

natural composition

Textures and surfaces

brick work

Photography although being essentially a two dimensional medium is great to portray textures and surfaces with. (I have a feeling that this threaten to be a rambling post as I want to put certain thoughts I have about photography into words, I’ll do my best to keep it short…) I often see photographs as thin strips of the surface of what we see, as if the tree dimensional scene in front of us is strapped off its skin that becomes a photo instead, the unrepeatable moment flattened out but seemingly not so because when you look at a photo you look beyond its surface. So the dichotomy of a flat surface that presents a surface with a surface interests me. Not to speak about the beauty of textures, reflections and shadows in themselves, they fascinate me.

dimensions and direstions